Press
Press contact:
Tony Sanfilippo
press@readyracing.com
FOR IMMEDIATE RELEASE
Ready Filter™ Delivers Performance, Convenience, Value to Grateful Dirt Bike Market
Company Debuts Industry’s First-Ever, Pre-Oiled Motocross Air Filter
SAN DIEGO, CALIFORNIA – June 1, 2004 – Ready Racing announced that it is now shipping Ready Filter, its much anticipated line of ultra performance, pre-oiled air filters for off-road motorcycles. Ready Filters are industry standard 2-stage foam air filters, but unlike other air filters on the market, they are pre-treated with oil at the factory and then vacuum-sealed for the user’s convenience. Since no additional oil treatment is necessary for most conditions, the customer can simply open the package, install the air filter, and begin using it immediately.
The company has teamed with Maxima® Racing Oils and exclusively uses state-of-the-art Maxima FFT® Foam Filter Treatment on all production filters. Each Ready Filter package also contains a pair of disposable gloves for installation. Ready Filters can be cleaned and reused similar to other foam air filters. Retail price for the filters is $9.95 and they are available for most motocross and off-road motorcycles, as well as selected ATVs.
“The introduction of Ready Filter sets a new benchmark for performance, convenience and price. At $9.95 retail, it is now affordable for the average rider to run a fresh, brand new air filter more often,” said Tony Sanfilippo, Vice President of Ready Racing. “Factory riders always run fresh, new filters because they can’t afford to risk performance on a filter that’s been cleaned over and over. We wanted to level the playing field by enabling any racer or rider to have the same advantage and convenience.”
Notable riders and teams that endorse and use Ready Filter include: Ryan Clark / Team Solitaire, TeamECC.com Suzuki, Team Diablo Honda, Metal Mullisha, John Dowd and Jessica Patterson.
About Ready Racing
Ready Racing is committed to bringing innovative products to the powersports marketplace. Ready Racing has redefined the price/value equation in the foam air filter category and added a new level of ready-to-use convenience.
For more information, contact Ready Racing by phone at 800/400-9924 or 858/320-6720, or visit the company's website at www.readyracing.com.
FOR IMMEDIATE RELEASE
Ready Filter™ Teams with FMF® to Offer Pre-Oiled Filters to Ponca and Loretta Lynn’s Racers
Special Team Pricing Will be Extended to All Racers
SAN DIEGO, CALIFORNIA – July 16, 2004 – Ready Racing has joined forces with FMF to provide its popular, pre-oiled, race-ready air filters at special team prices to all Ponca City and Loretta Lynn’s racers, regardless of team affiliation. Racers may purchase as many filters as they need for only $7 each. All Ready Filters are perfectly pre-oiled with state-of-the-art, Maxima FFT® Foam Filter Treatment and offer superior protection and performance. Riders may visit the FMF semi-truck at any time for the duration of both race events to obtain their filters.
“Factory pros always run fresh, new filters because they can’t afford to risk performance on a filter that’s been cleaned over and over. We wanted to level the playing field by enabling any racer or rider to have the same advantage and convenience,” said Regis Harrington, Rider Support Manager for Ready Racing.
About Ready Racing
Ready Racing is committed to bringing innovative products to the powersports marketplace. Ready Racing has redefined the price/value equation in the foam air filter category and added a new level of ready-to-use convenience.
For more information or to submit a rider support application, visit the Ready Racing website at www.readyracing.com or call 800/400-9924.
